4 Reasons Why Your Business Needs An Online Listing
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4 Reasons Why Your Business Needs An Online Listing

For many new companies, the first step in launching a business after creating a product or service is to get yourself online. Once you’re online, the next big challenge is to make sure your business can be found, which will drive people to your website.  Driving visitors to your website requires a commitment to improving your online marketing every day. One of the often overlooked ways to improve your digital presence through a gradual approach is through the use of online listings.

1. Boost your SEO

It’s been said that the best place to hide a dead body is on page 2 of Google and it’s pretty much true since most searchers won’t go past page one of the SERP (Search Engine Results Page). As a business today, it’s vital for your website to be ranked on the first page of the major search engines (i.e. Google, Bing and Yahoo). Doing this will consistently get visitors to your site.

One of the best ways to improve your search ranking is through a smart SEO (Search Engine Optimization) plan. A core part of any optimization plan is to include link building. Essentially, link building is about getting as many links as you can to point to your website. This helps Google (and others) decide how valuable your website really is. In a nutshell, it builds credibility. Link building is one of the main features of listings sites so it’s an easy way to start boosting your presence on search.

2. Increase your visibility

Your business needs exposure in order to grow. To get your business out there you need to have your company listed in as many places as possible. Listing sites are the obvious answer here. 

3. Improve your engagement

Keeping your audience engaged in what you have to say can be tricky. One way to ensure that your customers stay with you is to make sure your message is consistent across all of the places on the web where your business can be found. 

The key here is to make sure that your business can be found in as many places as possible, with the same message on each site.

 4. Expand your brand

An online listing will also help expand your brand. By getting your website on as many other websites as possible, you’ll increase the chance that people will see your brand again and again. This helps people become more comfortable with your business, which increases their trust in you. And, because it usually takes seven impressions of a product before someone will buy, increasing the number of times people see your brand will boost your sales too.

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